Stephanie Scott
Selected Work
A selection of integrated marketing campaigns, CRM initiatives, and content strategies I’ve led or contributed to across CPG, beauty, media, and retail brands. Each project highlights my approach to strategy, execution, and performance optimization.
Social Media Campaign Development & Community Engagement – Breyers Ice Cream
Overview
Developed and executed an interactive Instagram Stories campaign to increase audience engagement and drive brand interaction.
Objective
Boost Instagram Story viewership, engagement, and follower growth through an engaging, user-driven campaign.
Strategy
Conceptualized a “March Madness”–style bracket campaign, allowing audiences to vote on their favorite ice cream flavors through Instagram poll features. The campaign leveraged gamification and timely cultural relevance to increase participation.
Execution
Led end-to-end execution, including campaign concepting, visual design, poll creation, and daily story management to maintain audience engagement throughout the campaign lifecycle.
Results
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Increased Instagram Story views and completion rates
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Drove higher audience participation through interactive polls
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Contributed to follower growth and overall brand engagement​
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UGC Campaign – TRESemmé (National Nurses Day)
Overview
Developed and executed a user-generated content (UGC) campaign in recognition of National Nurses Day, highlighting essential workers during the COVID-19 pandemic.
Objective
Increase audience engagement and foster community connection by spotlighting real stories from frontline workers in alignment with TRESemmé’s brand values.
Strategy
Leveraged Dash Hudson’s UGC platform to source and curate authentic content from essential workers, aligning the campaign with timely cultural moments and community-driven storytelling.
Execution
Managed content selection, copywriting, and publishing, ensuring brand voice consistency while encouraging audience interaction through comments and shared experiences.
Results
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Drove meaningful audience engagement through community-focused storytelling
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Increased comment activity and interaction on campaign post
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Strengthened brand affinity by highlighting real voices and experiences during a culturally relevant moment
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Content Strategy & Copywriting – SheaMoisture Canada (Virtual Summer Series)
Overview
Supported a seasonal content initiative for SheaMoisture Canada’s Summer Tutorial Series, focused on engaging a culturally diverse audience.
Objective
Develop compelling, culturally relevant content to increase audience engagement and connect authentically with the brand’s target demographic.
Strategy
Leveraged cultural insights and audience alignment to create relatable, engaging titles and descriptions tailored to SheaMoisture’s community.
Execution
Developed copy for video content, including titles and descriptions designed to resonate with the brand’s audience and enhance content performance.
Results
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Strengthened brand voice consistency across campaign content
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Enhanced audience connection through culturally relevant messaging
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Supported engagement across digital content platforms
SEO Content Strategy – Got Milk? (Recipe Roundup)
Overview
Developed SEO-driven content to support a website refresh and improve search visibility for the Got Milk? brand.
Objective
Increase organic traffic and improve site authority through optimized content and internal linking.
Strategy
Created keyword-optimized recipe roundups designed to drive search traffic while strategically linking to existing recipe pages to strengthen SEO performance.
Execution
Wrote and structured long-form content optimized for search, incorporating relevant keywords and backlinking strategies.
Results
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Improved website visibility through SEO-optimized content
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Increased traffic to existing recipe pages via internal linking
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Supported overall digital content and search strategy
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CRM Campaign Management – Allure Beauty Box (Condé Nast)
Overview
Managed CRM campaign execution for Allure Beauty Box and GQ Box, supporting subscriber engagement and retention through email marketing.
Objective
Drive subscriber engagement and support retention by delivering timely, compelling email campaigns aligned with product drops and brand messaging.
My Role
Project Manager overseeing CRM campaign workflows, timelines, and cross-functional coordination, while also contributing copywriting for email newsletters and product descriptions.
Strategy
Ensured alignment across marketing, editorial, and design teams to deliver cohesive, on-brand messaging while optimizing campaign execution and consistency across subscriber communications.
Execution
Managed end-to-end campaign workflows, including coordinating assets, timelines, and approvals, while writing email copy and product descriptions to support campaign performance.
Results
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Delivered consistent, on-time execution of CRM campaigns across multiple subscription brands
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Enhanced subscriber engagement through compelling, product-focused messaging
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Supported retention efforts through strategic email communication
Video Campaign Storytelling – Steven Tyler's Janie’s Fund ("Future Me")
Overview
Developed narrative-driven video content for the “Future Me” campaign, highlighting program participants and brand advocates.
Objective
Create emotionally compelling content that drives audience engagement and supports the organization’s mission.
Strategy
Focused on storytelling and narrative structure to elevate participant voices while maintaining brand integrity.
Execution
Edited and scripted interview footage into cohesive, engaging short-form videos for Instagram and YouTube.
Results
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Strengthened audience engagement through storytelling-driven content
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Maintained brand integrity and positive representation
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Supported campaign reach across social platforms
Campaign Copywriting – Boston Pops “Music in Bloom”
Overview
Developed promotional copy for the Boston Pops Spring season campaign.
Objective
Drive ticket sales and audience interest through engaging, thematic messaging.
Strategy
Crafted vibrant, seasonal language aligned with the “Music in Bloom” theme to create emotional appeal and excitement.
Execution
Wrote promotional copy across marketing materials supporting the campaign rollout.
Results
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Enhanced campaign messaging and audience appeal
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Supported ticket sales initiatives through compelling storytelling
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Website Building & SEO Copywriting – Ms. Debbie's Sweet Delights
Overview
Developed a website and digital brand experience for Ms. Debbie's Sweet Delights as part of Brandathon 2024, helping a local Caribbean-owned small business strengthen its online presence through a creative rebrand and digital marketing strategy.
Objective
Create a digital experience that modernized the brand while preserving the warmth, hospitality, and cultural authenticity that define Ms. Debbie's Sweet Delights. The goal was to improve discoverability, strengthen brand storytelling, and connect in-person customer experiences with digital touchpoints.
Strategy
Through client discovery sessions, our team gained a deep understanding of Ms. Debbie's story, values, and Caribbean heritage. We developed a rebrand centered on community, family traditions, and cultural storytelling while creating a digital strategy that blended offline customer relationships with a stronger online presence.
Execution
Served as the team's Digital Marketer and Copywriter, responsible for website strategy, SEO copywriting, and website development in Wix. Wrote optimized website content designed to improve search visibility while capturing the warmth and personality of the brand. Built and designed the website, developed page architecture, implemented SEO best practices, and created a user experience that reflected Ms. Debbie's Caribbean roots and commitment to making customers feel at home.
Results
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Delivered a fully redesigned Wix website with SEO-optimized content
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Created a digital brand experience that authentically reflected Ms. Debbie's Caribbean culture and business values
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Established a stronger online presence and foundation for future digital marketing efforts
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Contributed to a comprehensive rebranding and figital marketing strategy presented during Brandathon 2024
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The client adopted the final website as the official business website, using it as the primary digital destination for customers and brand communications
Social Media Strategy, Graphic Design & Campaign Execution – Zeta Charter Schools
Overview
Supported integrated marketing initiatives for Zeta Charter Schools through social media content creation, graphic design, digital advertising, and community-focused marketing campaigns. Contributed creative assets across multiple channels to help increase brand awareness, support enrollment efforts, and strengthen engagement with parents and local communities.
Objective
Increase visibility for Zeta Charter Schools, promote student success stories and school programs, and strengthen community trust through cohesive, mission-driven marketing communications.
Strategy
Developed content and creative assets centered on storytelling, student achievement, and community impact. Ensured brand consistency across social media, digital marketing, print collateral, and out-of-home advertising to create a unified experience for prospective families and community stakeholders.
Execution
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Designed graphics and marketing materials for social media, digital campaigns, pamphlets, local advertising, and enrollment initiatives
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Created content and copy that highlighted student experiences, school culture, and community engagement
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Developed creative assets for out-of-home advertising, including bus shelter advertisements displayed throughout New York City
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Assisted with ad trafficking and campaign deployment across multiple marketing channels
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Conducted quality assurance (QA) reviews to ensure creative accuracy, brand compliance, and proper implementation before launch
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Collaborated with marketing, creative, and operations teams to support integrated campaign execution
Results
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Increased parent engagement and community interaction across digital channels
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Strengthened Zeta's brand presence through cohesive cross-channel marketing efforts
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Successfully launched creative assets across social, digital, print, and out-of-home advertising placements
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Contributed to enrollment marketing initiatives designed to increase awareness among prospective families
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Produced creative work featured in high-visibility New York City bus shelter advertising placements
Social Media Campaign Strategy – GCCO (Style Perfect Events)
Overview
Developed and executed a social media strategy for the Global Congressional Conference on Osseointegration.
Objective
Increase awareness, drive registrations, and highlight key speakers and sessions.
Strategy
Planned a content calendar focused on event promotion, speaker highlights, and audience engagement.
Execution
Created and scheduled posts, designed graphics, and wrote targeted copy across platforms.
Results
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Increased event visibility and audience awareness
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Supported registration efforts through consistent campaign messaging
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Strengthened digital presence leading up to the event
Email Marketing Campaign – CAS Insider Newsletter (Georgia State University)
Overview
Developed and executed a monthly email newsletter for the College of Arts & Sciences using Salesforce Marketing Cloud, delivering institutional updates, storytelling content, and community engagement.
Objective
Increase engagement with college communications, improve email performance, and highlight student, faculty, and research achievements.
Strategy
Structured a content-driven newsletter combining leadership messaging, student and faculty features, and research highlights, supported by strategic messaging and performance testing.
Execution
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Built and deployed email campaigns in Salesforce Marketing Cloud
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Designed branded banners and visual assets using Adobe Creative Cloud and Canva
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Wrote original content, including graduate spotlight features
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Developed AI-assisted article summaries to improve efficiency and clarity
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Tested subject lines and preheaders to optimize open rates
Results
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Achieved email open rates of up to 70%
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Increased engagement with featured stories and internal communications
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Established a scalable newsletter framework for ongoing campaigns
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Elevated the visual and editorial quality of college communications