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Stephanie Scott
Stephanie Scott

Selected Work

A selection of integrated marketing campaigns, CRM initiatives, and content strategies I’ve led or contributed to across CPG, beauty, media, and retail brands. Each project highlights my approach to strategy, execution, and performance optimization.

Instagram Engagement Campaign – Breyers Ice Cream

Developed and executed an interactive Instagram Stories campaign to increase audience engagement and drive brand interaction.

Objective
Boost Instagram Story viewership, engagement, and follower growth through an engaging, user-driven campaign.

Strategy
Conceptualized a “March Madness”–style bracket campaign, allowing audiences to vote on their favorite ice cream flavors through Instagram poll features. The campaign leveraged gamification and timely cultural relevance to increase participation.

Execution
Led end-to-end execution, including campaign concepting, visual design, poll creation, and daily story management to maintain audience engagement throughout the campaign lifecycle.

Results

  • Increased Instagram Story views and completion rates

  • Drove higher audience participation through interactive polls

  • Contributed to follower growth and overall brand engagement​

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UGC Campaign – TRESemmé (National Nurses Day)

Overview
Developed and executed a user-generated content (UGC) campaign in recognition of National Nurses Day, highlighting essential workers during the COVID-19 pandemic.

Objective
Increase audience engagement and foster community connection by spotlighting real stories from frontline workers in alignment with TRESemmé’s brand values.

Strategy
Leveraged Dash Hudson’s UGC platform to source and curate authentic content from essential workers, aligning the campaign with timely cultural moments and community-driven storytelling.

Execution
Managed content selection, copywriting, and publishing, ensuring brand voice consistency while encouraging audience interaction through comments and shared experiences.

Results

  • Drove meaningful audience engagement through community-focused storytelling

  • Increased comment activity and interaction on campaign post

  • Strengthened brand affinity by highlighting real voices and experiences during a culturally relevant moment

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Content Strategy & Copywriting – SheaMoisture Canada (Virtual Summer Series)

Overview
Supported a seasonal content initiative for SheaMoisture Canada’s Summer Tutorial Series, focused on engaging a culturally diverse audience.

Objective
Develop compelling, culturally relevant content to increase audience engagement and connect authentically with the brand’s target demographic.

Strategy
Leveraged cultural insights and audience alignment to create relatable, engaging titles and descriptions tailored to SheaMoisture’s community.

Execution
Developed copy for video content, including titles and descriptions designed to resonate with the brand’s audience and enhance content performance.

Results

  • Strengthened brand voice consistency across campaign content

  • Enhanced audience connection through culturally relevant messaging

  • Supported engagement across digital content platforms

SEO Content Strategy – Got Milk? (Recipe Roundup)

Overview
Developed SEO-driven content to support a website refresh and improve search visibility for the Got Milk? brand.

Objective
Increase organic traffic and improve site authority through optimized content and internal linking.

Strategy
Created keyword-optimized recipe roundups designed to drive search traffic while strategically linking to existing recipe pages to strengthen SEO performance.

Execution
Wrote and structured long-form content optimized for search, incorporating relevant keywords and backlinking strategies.

Results

  • Improved website visibility through SEO-optimized content

  • Increased traffic to existing recipe pages via internal linking

  • Supported overall digital content and search strategy

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CRM Campaign Management – Allure Beauty Box (Condé Nast)

Overview
Managed CRM campaign execution for Allure Beauty Box and GQ Box, supporting subscriber engagement and retention through email marketing.

Objective
Drive subscriber engagement and support retention by delivering timely, compelling email campaigns aligned with product drops and brand messaging.

My Role
Project Manager overseeing CRM campaign workflows, timelines, and cross-functional coordination, while also contributing copywriting for email newsletters and product descriptions.

Strategy
Ensured alignment across marketing, editorial, and design teams to deliver cohesive, on-brand messaging while optimizing campaign execution and consistency across subscriber communications.

Execution
Managed end-to-end campaign workflows, including coordinating assets, timelines, and approvals, while writing email copy and product descriptions to support campaign performance.

Results

  • Delivered consistent, on-time execution of CRM campaigns across multiple subscription brands

  • Enhanced subscriber engagement through compelling, product-focused messaging

  • Supported retention efforts through strategic email communication

Video Campaign Storytelling – Steven Tyler's Janie’s Fund ("Future Me")

Overview
Developed narrative-driven video content for the “Future Me” campaign, highlighting program participants and brand advocates.

Objective
Create emotionally compelling content that drives audience engagement and supports the organization’s mission.

Strategy
Focused on storytelling and narrative structure to elevate participant voices while maintaining brand integrity.

Execution
Edited and scripted interview footage into cohesive, engaging short-form videos for Instagram and YouTube.

Results

  • Strengthened audience engagement through storytelling-driven content

  • Maintained brand integrity and positive representation

  • Supported campaign reach across social platforms

Stephanie Scott
Stephanie Scott
Stephanie Scott
Stephanie Scott
Campaign Copywriting – Boston Pops “Music in Bloom”

Overview
Developed promotional copy for the Boston Pops Spring season campaign.

Objective
Drive ticket sales and audience interest through engaging, thematic messaging.

Strategy
Crafted vibrant, seasonal language aligned with the “Music in Bloom” theme to create emotional appeal and excitement.

Execution
Wrote promotional copy across marketing materials supporting the campaign rollout.

Results

  • Enhanced campaign messaging and audience appeal

  • Supported ticket sales initiatives through compelling storytelling

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Social Media Strategy – Zeta Charter Schools

Overview
Managed social media content to promote school programs, student achievements, and community initiatives.

Objective
Increase online visibility and strengthen engagement with parents and the local community.

Strategy
Developed content focused on storytelling and community impact to build trust and connection.

Execution
Created and managed social media posts, graphics, and captions aligned with brand messaging.

Results

  • Increased parent engagement and community interaction

  • Strengthened brand presence across social platforms

Social Media Campaign Strategy – GCCO (Style Perfect Events)

Overview
Developed and executed a social media strategy for the Global Congressional Conference on Osseointegration.

Objective
Increase awareness, drive registrations, and highlight key speakers and sessions.

Strategy
Planned a content calendar focused on event promotion, speaker highlights, and audience engagement.

Execution
Created and scheduled posts, designed graphics, and wrote targeted copy across platforms.

Results

  • Increased event visibility and audience awareness

  • Supported registration efforts through consistent campaign messaging

  • Strengthened digital presence leading up to the event


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Email Marketing Campaign – CAS Insider Newsletter (Georgia State University)

Overview

Developed and executed a monthly email newsletter for the College of Arts & Sciences using Salesforce Marketing Cloud, delivering institutional updates, storytelling content, and community engagement.

Objective

Increase engagement with college communications, improve email performance, and highlight student, faculty, and research achievements.

Strategy

Structured a content-driven newsletter combining leadership messaging, student and faculty features, and research highlights, supported by strategic messaging and performance testing.

Execution

  • Built and deployed email campaigns in Salesforce Marketing Cloud

  • Designed branded banners and visual assets using Adobe Creative Cloud and Canva

  • Wrote original content, including graduate spotlight features

  • Developed AI-assisted article summaries to improve efficiency and clarity

  • Tested subject lines and preheaders to optimize open rates

Results

  • Achieved email open rates of up to 70%

  • Increased engagement with featured stories and internal communications

  • Established a scalable newsletter framework for ongoing campaigns

  • Elevated the visual and editorial quality of college communications


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Elevate Your Brand Online

From captivating social media campaigns to SEO-driven content strategies, let me  elevate your brand's online presence and drive meaningful connections with your audience.

From Startups to Success Stories

Connecting the Dots to Grow Your Business

I specialize in connecting the digital dots between social media, web content, and e-commerce integration to shape your online presence, guiding your business toward exponential growth.

About Me

As an experienced marketing professional with 5 years of expertise in communications, marketing, and public relations, I have honed my skills working with large agencies and as a freelancer. My specialization lies in creating visibility for brands and driving measurable marketing results by precisely targeting audiences and crafting authentic marketing campaigns.  After years of successful experience in the industry, I have made the purposeful decision to reinvest my skills and knowledge back into my community. My focus is to provide consulting services to small Black-owned businesses that may lack the resources or capital to engage professional marketing support in executing their goals and scaling their operations.

With a background as a multi-skilled professional adept at wearing multiple hats to get the job done, I embrace the entrepreneurial spirit. Drawing from my expertise in Journalism, Public Relations, and African-American Studies, I am eager to collaborate with Black-owned businesses to contribute towards the growth and empowerment of our communities.

I bring a unique combination of professional marketing prowess and a deep-rooted commitment to uplifting Black-owned enterprises. By leveraging my broad skillset and tailored strategies, I aim to be a catalyst for the success of small businesses within our communities.

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Digital marketer, content strategist, and copywriter, developing social and digital presence for brands. Specializes in small businesses, startups, and reaching diverse and BIPOC audiences. Services include social media content, blogs, SEO strategy, social media shop setup, email marketing, SMS, and Shopify.

Recommendations

With 5 years of experience in the marketing field prior to consulting, I've collaborated with remarkable brands and colleagues. Here's what they have to say about their experience working with me.

Theresa Sarbeng | Head of DE&I, OLIVER Agency
Stephanie was an intern working as a Project Assistant for our DE&I team, The Change Makers. She quickly elevated her role as an Intern to a Project Assistant that we could heavily rely on. I knew from the start that Stephanie’s passion, strategic thinking, and commitment would be an incredible asset to our team and she absolutely was. Stephanie is an incredible writer and she quickly paired her gift for writing with design and elevated the work she was doing. I’m very proud of what we accomplished together.
Tyra Jones-Hurst | Manager at OLIVER Agency
I had the honour of mentoring Stephanie during her time at OLIVER Agency. Stephanie was a force to be reconned with, always pushing the company towards innovation and change. She was instrumental in shifting how we resource as her work on one of our diverse clients highlighted the importance of representation to drive forward an authentic communication/brand TOV when gathering to diverse audiences. Stephanie is confident, capable and full of charisma - she brings great value to any team she is on and works collaboratively to achieve goals for her team and its leaders.

Atlanta, GA

‪(470) 795-0694‬

hello@stephaniescott.info

Stephanie Scott 
Digital Marketing Consultant

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