As a personal side quest to better understand influencer marketing from the creator's perspective, I began my TikTok journey in November 2025 while earning my MBA. What started as research quickly became a creative outlet where I documented my life as a twenty-something Black woman navigating graduate school, friendships, relationships, and a lifelong love of beauty and style.

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My candid, personality-driven content resonated with an audience primarily made up of women and fellow creators who valued authenticity over perfection. As my community grew, brands began reaching out to collaborate on campaigns that felt less like advertisements and more like genuine recommendations.

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Today, I specialize in lightly edited, highly personable UGC that builds trust rather than simply sells. My background in marketing, consumer behavior, and audience insights has shaped my creative philosophy: people are tired of being marketed to. They want community, honest reviews, and content that reflects real experiences. That's the kind of content I create.